HG + Equivont

HG +  Equivont

I have owned Pony Glam for a few years now, so I feel like I have a good grasp on the struggles (and joys) of owning a small equestrian business. One of the main reasons I wanted to launch Horse Glam was to help spread the word about small brands like Pony Glam. I had met so many wonderful entrepreneurs that deserved to have their products seen in good lighting and given descriptive reviews, and I wanted to help them.

A few months ago I was approached by Equivont, a new(ish) equestrian marketing company, about including Pony Glam in their online shopping marketplace. The marketplace was to focus on small, unique equestrian brands that the modern equestrian would want to learn more about and inevitably purchase. It is categorized in three sections “Style”,  “Wellness”  and “Tack”, with each section further broken down into “Horse” and “Rider”. These categories not only make obvious sense but they are easy to navigate. I set up a phone consultation and I really hit it off talking to Equivont cofounder, Jacyln Dunt. Our conversation went all over the place (like it typically does when I really like someone), from horses to life experiences to favorite tv shows to bachelorette parties, etc. I soon realized that Jaclyn, Equivont and I shared the same goal: being a big champion of small businesses.

Equivont is more than an online marketplace. It also has a business directory where you can look up pretty much anything you may need for yourself, your horse or your farm…and even things you don’t know you need. For example, you can find trainers, tack shops, breeders, equestrian businesses services, barn facilities, chiropractors, vets, hauling companies, and tack reps listed, just to name a few.  There is even a section where you can view horses for sale or lease from trusted brokers and sales barns worldwide. Many of these listings post which event or show the horses will be at next for easy trial or viewing.

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As you can probably guess, Equivont is making a big push to be your one stop equestrian website stop, for both consumers and businesses. With some familiar brand names already listed (and some fellow Horse Glam friends: Bibimbap Skincare, The Fit Equestrian, Myst Equine and Mare Goods), I think they are well on their way. This makes my next sentence even more exciting (although the pictures are giving me away)! As part of the new “Blogger Referral Program”, Equivont and Horse Glam are teaming up to provide YOU with more blog posts and honest reviews of the products seen on the Equivont website. Let me and Chloe test all your horsey products before you part with your hard earned money! If you are a brand and you want to apply for these complimentary reviews, email hello@equivont.com. Actually, even if you don’t want to participate in this referral program but you are a brand that wants help with your marketing and brand awareness, you should still email Equivont. They have effective and affordable marketing packages that can help you launch your brand to the next level. You deserve it!

 

 

 

 

 

 

The Donna B Brand: Wrap Yourself In Art

The Donna B Brand: Wrap Yourself In Art

A scarf just might be the best fashion accessory you don’t realize you are missing. A pretty silk scarf can add instant sophistication to any look.  Make it the star of the show by using it with an all black outfit or a conservative suit, both easy ways to add a pop of color or show your personality.

For this reason, I was really excited to receive a set of luxurious silk scarves from Donna Bernstein, the owner of the Donna B Brand. Donna Bernstein is a NY based artist that mixes mediums and materials in unconventional ways to create equine images that are simultaneously powerful and peaceful. Her artwork is breathtaking. My (current) favorite piece of her art is called “Gold Lightning“. The metallic gold gets me every time! As much as I would love to hang her pieces in my home entryway, it is not currently in the budget and I want to stay married! Luckily, Donna Bernstein has transferred some of her drawings to silk scarves so that we can wrap ourselves in her artwork instead.

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PC: Shannen Smyth Photography

The “Checkmate Pink & Black” scarf is 100% pure silk charmeuse (15″ x 60″) and is a reflection of the “Checkmate” painting. I love the boldness of the pink/black/white together. I chose to really put the scarf on display by wearing an all black riding outfit, as you can see from the two pictures above. Simply adding the scarf took these Botori breeches and plain black pocket t-shirt to the next level. It also is an easy, yet fashionable, way to protect your neck from the intense summer sun.

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PC: Shannen Smyth Photography

I used the Run for The Roses scarf, also 100% pure silk charmeuse (15″ x 60″), as a belt to again show how you can easily transform an average look. I love white t-shirts and have quite a few that I wear with jeans or linen shorts, like here pictured. In the 5 seconds it took me to loop the scarf through the belt loops, I had a casual yet chic look. The Run for The Roses scarf was inspired by the blanket of roses draped over horses in the winner’s circle. The green, red, and yellow colors are very soft and work well with neutral colors. I took the same scarf and tied it onto my LV handbag, instantly mixing up my daily look.

I highly suggest adding a scarf like these to your wardrobe. At the very least, take a few minutes to be inspired by Donna B. You won’t regret it!

 

 

 

 

 

 

 

bibimbap (BEE-bim-bap)

bibimbap (BEE-bim-bap)

I have been wanting to test out Bimbimbap since the company first popped up on social media.  The owner, Lynn, is a lifelong equestrian, so she totally gets how we equestrians abuse our skin. Due to the nature of the sport, our skin takes a harsh beating from the sun, the cold, the wind and the dust/dirt. The constant long hours in the outdoors is a easy recipe for sunburns, wrinkles and early age spots. It’s actually kind of hard to believe that there aren’t more skincare lines out there for, and by, equestrians. Bibimbap is definitely on to something!

Lynn was nice enough to send me the entire Bibimbap skincare line and I have spent the last 4 weeks using the majority of the products every day. I wanted to give myself (and my skin) some time with the products before I gave an opinion. The skincare line currently consists of a face cleanser, serum, face moisturizer, healing salve and a lip treatment.

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The face cleanser is probably my favorite of the line. The first time I used it was a Sunday night after a horse show and I was so excited to lather my entire face and neck with the product. It is a gel to foam, which I love, because I like seeing and feeling the suds. It rinses off easily and does not leave your skin feeling dry or tight. In fact, the cleaner contains glycerin, which helps to hydrate your skin. Also important, even though the cleanser is labeled as “mild” in strength, it is strong enough to remove full makeup. I used the cleanser with a washcloth after a photoshoot and was able to easily remove my eye makeup.

The serum is my second favorite. With a pea size amount of liquid, you can cover your entire face and neck with the serum, which means the 30ml bottle will last you quite a while. Many people are unfamiliar with serums, but they pack a powerful punch for needing such a small dose. Bibimbap’s serum delivers antioxidants to your skin, which help to fight against damaging free radicals that prematurely ages skin. The serum not only helps to fight premature aging and wrinkles, but it also brightens the skin, which gives you a youthful and fresh glow. I have used my serum on my face and neck almost every day, right after I wash and dry my face. I like how easily it spreads on. This is something that you can use at night and in the morning, underneath your lotion/makeup.

The moisturizer has a clean scent to it and spreads on very easily. It is not greasy or heavy, and absorbs very fast.  Fresh basil, raspberry, and rosehip oils help to give the skin a refreshed look, which is something I can appreciate as a mother of two little ones! I really wanted to love this one, but there were days that I had to use too much of it for my face not to feel dry. I have very dry skin and it is hard for me to find face moisturizers that leave me feeling dewy. My friend tried the moisturizer for 3 days and she loved it, so like I said, it probably is best for people that do not have super dry skin, like me. I know, I need to drink more water!! I did appreciate that this lotion did not contain SPF because I use my face lotions at night too, so I typically stay away from lotions with SPF, opting instead to put sunscreen over top during the day.

The Healing Salve helped me out at the beach when my family got annoying bug bites. Instead of using cortisone (which I actually didn’t have), I used Bibimbap’s Healing Salve instead. The soothing cream helped to decrease the inflammation and redness quickly, as well as combat the itchiness. I also used it once on a cooking burn on my finger, which I am not sure if this was an appropriate use of the product, but the cooling action felt so good! Luckily these were the only times I had to use the salve, but the salve can be used to fight all kinds of dermatological issues, like eczema, rashes, hives and dermatitis, so it is great to have on hand.

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The lip treatment is a “protective emollient balm that hydrates, smooths, and protects delicate lips”. I wish Bibimbap would sell these suckers in packs of 3 or 5! I have been keeping mine in my breeches so I can reapply multiple times at the barn. I am going to a horse show this weekend so my lip treatment will definitely be coming with me! The only way to improve on this product is if it had SPF in it.

Overall I was really happy with this new equestrian skincare line and liked how my skin felt and looked after 4 weeks of use. I am really excited to see what Lynn has in store for us in the future. For a 40% discount on your bimbimbap skincare use code : GETGLAM40.

 

 

 

 

 

Life Between The Ears

Life Between The Ears

You know you have done it. Whether it was while cooling your horse out, strolling around the showgrounds or simply during a leisurely trail-ride, you have slipped out your cellphone, aimed right between alert and forward turned ears, and taken that oddly satisfying shot. Kristine Dahms discovered she wasn’t alone in this habit when she started posting her personal between the ear pictures on her Facebook account. Friends began posting their own similar pictures on her page, and she soon started noticing ear pictures from all over. Kristine decided to create a dedicated account for these pictures in 2011, appropriately calling it “Life Between The Ears” and using the same hashtag. Suddenly,  she had a movement on her hands as people from all over the world started uploading with their own #lifebetweentheears images. Today, her Instagram following is near 36,000 and she has successfully combined her graphic design background with Life Between The Ears (LBTE), creating a line of paper goods, gifts and accessories featuring the most popular images captured between the ears. Kristine lives with her husband on Maury Island in the state of Washington. Together they live on a small farm with two horses, two goats, two dogs, two cats, and one chicken.

HG: Do you recall the first image you posted with the hashtag that started it all?

KD:  Not specifically, but I’m sure it was from one of my hacks out in our local woods, or neighborhood, as we’d frequently stop by and say hello to our neighbors and get a carrot or apple.

HG: Today, how many of the images posted are your own and what percentage are from your world-wide fans?

KD:  I started by posting only my own photos, and still occasionally post my own here or there if they’re good enough. Now 99% of the photos on LBTE feature other people’s photos from around the world. That’s the fun part—seeing photos from every corner of the world.

HG: What is your favorite LBTE shot you have personally taken? Why?

KD: My favorite personal photo is one on my Welsh cob, Wyn, taken at Maury Island Natural Area, overlooking Puget Sound in the fall.  The light is spectacular that time of year and the clouds dance over the water. I’m lucky to live across the road from a 235 acre public park. I was part of a group called Preserve Our Islands that fought for over 10 years to save this piece of land and shoreline from an international mining operation. Truly a David vs. Goliath fight and we were fortunate to have the perfect storm, and win. Amazing group of people. Epic story. Not a day goes by that I’m not grateful I get to live and ride here.  To read more about this story click HERE.

Kristine Dahms Maury Island, overlooking Puget Sound AKA LBTE Headquarters; IG Handle: @LifeBetweenTheEars

HG: What is the most surprising location you have received an image from?

KD: So many are surprising, but a few of the most unexpected shots I’ve received were from: The Faroe Islands (featured in my latest collection of cards, No. 3), in the middle of the street in Monaco for the Longines Global Champions Tour; one of Ben Atkinson’s horses in a full suit of armor, working on the television set of “Victoria”; and more recently, one from New York City in front of St. Patrick’s Cathedral.

HG: What is the key to making a great LBTE shot? Can you give me some pointers so that maybe one day Chloe’s ears can be featured? 🙂

KD: Funny you should ask because I’ve written a blog post for Equitrekking about that a few years ago. To summarize: 1. Take a million shots in order to get one good one; 2. Use treats to help train your horse to be patient; 3. The closer to your subject the better; 4. Morning or evening light is the best; and 5. Don’t be afraid to use editing tools.

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Ben Atkinson
Atkinson Action Horses, UK, on set.
IG handle: @ben_actionhorses

HG: Why do you think people are so moved to take these pictures? I don’t think there is an equestrian alive who has not done so.

KD: I can’t speak for anybody else, but I like being able to share the beautiful place that I am fortunate enough to call my home. I’m a graphic designer and my husband is a commercial photographer, so we love photos, needless to say. I think we all enter our own little world of escapism when we ride, and people want to remember and share that feeling.

HG: If you could get any shot from a famous set of ears, whose ears would they be?

KD: A tough question, but I’d love to receive a photo from a performance or even practice ride at the Spanish Riding School in Vienna, chandelier and all. That would be fabulous.

HG: What do you hope to do next with LBTE?

KD: I have tons of ideas in the works for LBTE projects, but it’s still my side gig. My graphic design business, Twist Design, is my main focus that pays the bills, but I keep carving out as much time as I can for LBTE. It’s truly a labor of love. I also plan to be a bit more active with the sister page, Life Between The Rears, which features photos from carriage, driving, and sleigh views.

Thanks again to Kristine for chatting. I look forward to practicing my ear shots so that maybe one day Chloe can be featured! Anyone that joins LBTE mailing list will receive 
a free LBTE card. Click here!

Featured Image above Photo Credit: Saksun, The Faroe Islands; Beinta Jógvandsdóttir; IG Handle: @beintajo.
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IG handle: @mershykisses / Gabriela Mershad
Longines Global Championship Tour,
Monaco.
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St. Patrick’s Cathedral, NYC
Jackie Rappel
IG handle: @jackjack.8

AeroEquine: The next generation of Tack Trunks has landed.

AeroEquine: The next generation of Tack Trunks has landed.

When I first read about AeroEquine’s arrival on the tack trunk scene, I was pretty intrigued. Like many, I’ve had my wooden tack trunk from Phoenix West for over 20 years. It still has my maiden name on it, it is covered in vinyl colors worthy of a 12 year old’s taste and it looks like a 100 lb bottomless box for unorganized equestrian gadgets. Tack trunks have been on the barn aisle scene forever and they haven’t changed at all…until now. AeroEquine has created a line of modern tack trunks that weigh substantially less and are thoughtfully designed for the wannabe organized equestrian.

HG: Can you share more behind the personal story which sparked the idea for AeroEquine. When did you realize you were truly onto something?

GE: My husband, Brian, works with his brother at Edwards Interiors and they manufacture a lot of aircraft parts for Gulfstream. He has access to the latest and greatest substrates available on the market. When he met me, he had absolutely no horse experience, which we all know can be quite a culture shock! I had a hideously beat up/heavy trunk from Phoenix West. One Christmas a few years ago, he re-wrapped the vinyl on it with my farms colors. It worked fabulously (for me a least!) until I became super busy last winter with my two young jumpers hauling to shows almost every week. He of course was assisting me loading and unloading the trailer. One particular show after a few hours of unloading, set up, and schooling, we went out for dinner. He said “You know babe, your trunk is SO ugly and heavy…. what do you think if I just made you a completely new one out of some aircraft material at our shop?” Of course I wasn’t going to turn him down. A few weeks later he came home with a clean-lined tack trunk, that he could easily lift by himself. To be honest the craftsmanship surprised me so much I said you know, I think these things would sell like CRAZY…. I showed a few of my clients here at the farm and they said they wanted to be our first customers. It’s been a whirlwind since then!

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HG: AeroEquine trunks weigh only 40lbs, roughly half the weight of traditional wooden trunks, which makes all the difference at the end of a long show week. What are some of the other major differences between AeroEquine’s basicBox and the traditional wooden box that is sitting in front of most stalls today? I personally love the organizational compartments, convenient catch-all mesh pocket, cork board insert, complimentary grooming tote AND bit box…did I miss anything?!

GE: We have now started spraying the interior of the boxes and all of the compartments with a truck Bedliner material. It provides extreme durability (I did prototype testing by beating on it with a hammer!) and easy cleanability! The basicBox also has lockable casters on the bottom. We can custom match most paint colors and it adds a beautiful visual texture to the inside of the box. When you walk down our farms aisle at the show, the basicBoxs have a stunningly simple beauty about them. Clean lines, matte finish, custom logos, and most importantly, every basicBox is crafted by Brian himself (of course after I approve the design and paint colors :)).

HG: So far we have only talked about the basicBox…and there is nothing “basic” about it. However, I am drooling over the techBox. As an equestrian lifestyle blogger and small business owner (Pony Glam), I am always on my phone. I am either taking pictures, emailing orders or doing my social media catchup/homework. In other words, my phone is always dead. The techBox comes with an USB charging port AND bluetooth speakers!! I could simultaneously charge my phone while making Chloe listen to my (amazing) playlists! This is genius! I also saw that there is an ammyBox that is coming soon. Any hints?

GE: I debuted the first techBox at a show in Aiken, South Carolina recently and it was a HIT!!!! Everyone was stopping by to play their favorite song and catch a quick charge. See a snippet from the show below!

 

The ammyBox was the brainchild of one of my amateur clients at the barn…. we are developing a cooling box that will keep your medications, water, cocktails, you name it, the perfect temp within easy reach! Also, I should mention we are doing  a ponyBox, which will be a smaller size of the basicBox for the pony kids at the barn!

HG: In the future, do you see additional products that you want to add to your line or do you think you will focus solely on the trunks for now?

GE: We have a few new products working their way through our design stage. The wallBox is a wall grooming box that we anticipate will weigh around 10-15lbs, compared to traditional wall boxes at 40lbs!  Also, be on the lookout for AeroEquine’s Wing. It is something everyone needs, but that is all I can say about it right now! 😉 I am also a bit of an equestrian fashion nut so I am hoping to be able to launch my own line of clothing sometime in the future, focusing on streamlined sophisticated style.

HG: Any good tips for running a new equestrian business with a spouse?

GE: You definitely have to have a sense of humor. Starting any business is so tough, and so many fail before you even get a chance to reap the benefits. The most important thing to remember is that you get what you put into it. If you truly believe you have a product that will make a huge impact on an industry, you have to put everything you have into it. And another key word is patience. Coca Cola sold 24 bottles their first year in existence. Our first year has been tough, and we don’t expect it to get much easier in the near future but we are firm believers in what we have to offer, and will do everything we can to make it successful!

Thanks so much Genevieve for giving me the scoop on AeroEquine. Best of luck to you and Brian- you have a truly great product and vision for the future! I can’t wait to hear more about the top-secret Wing! xx, HG

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A Glass Of Chardon – neigh, Please.

A Glass Of Chardon – neigh, Please.

I am SO excited to share this newest find with you all! Customized, hand-painted wine glasses in your horse’s image!! Chloe looks so adorable on a wine glass – who knew!? Ordering from The Horse’s Glass is very easy. First, you have to decide if you want a custom glass or an already made wine glass.  If you can’t wait the 2-3 weeks for the custom order, then definitely check out her current, ready-to-go inventory. There are numerous types of horses to choose from, from bays to grays. If you are happy with one of the glasses she has available here, then complete your purchase as normal.

If you have the time to wait, and extra money to spend, then what are you waiting for? You HAVE to do the custom order. It takes a few minutes to fill out the order form (click here) and you must have a good picture of your horse handy. See a photo I provided her of Chloe below – I chose it because you can see the little bit of white Chloe has on her right hind. I think she did an amazing job and I know Chloe appreciates the extra bit of volume given to her lashes! I love the stem of the glasses – their legs/hooves crack me up!! The Palomino horse was a gift for my friend Colleen, who owns City Luxe Style. Colleen and I are planning on meeting up to do a video blog over a glass of wine, so hence the custom glasses. Colleen does not have a horse so I am convinced that Marci (owner of THG) made a horse in Colleen’s blonde image!! Marci was kind enough to incorporate Colleen’s logo on the stem too. See the end results below.

These glasses are so fun and practical at the same time. I think they are not only perfect splurges for yourself, but also for gifts. They would make a perfect holiday gift for a friend or family member. Custom is $48 and non-custom is $25. Order before December to receive in time for Christmas!! 

Chatting with Emily Moffitt

Chatting with Emily Moffitt

At 19, I was going to Dave Matthews Band concerts, thinking I was cool. At 19, Emily Moffitt actually is cool. Emily competes in CSI5* Grand Prix, flying over 5″3′ obstacles, looking fab and representing Great Britain. Her Great Britain teammates include olympic gold medalist (and her trainer), Ben Maher, and Olympic gold medalist, and number 1 ranked rider in the world, Kent Farrington. She currently owns 20 horses, including her first pony (aww), but her main string includes: Galip, Tommy, Maddie, Tipsy, Quinny, Riri, Ziggy, Tink and Love. It makes sense that Emily’s riding goal is pretty straightforward: 2020 Olympics. I mean really, what else is there?

Andrea: If you could run into the barn and give only one of your horses a treat and kiss, which one would it be and why?
Emily: This is a hard question for me because I love all my horses to death. Of course, if one horse is performing better than others I’m a little biased to love them more than the others at that time! My main man has always been Ziggy. He was my first proper horse so he holds a special place in my heart.

Andrea: When trying a potential new horse, what is one thing that is a must-have and what is one thing that is an automatic no?
Emily: When I try horses it’s very important to me that they have a good personality and heart. All of my horses have big personalities and are quite sassy! I always find when a horse has sass and extra personality it has extra fight for you once you have a relationship and connection with them. An absolute no for me would be stopping. I want my horse to try it’s heart out for me. I am “all in”, so I expect my horse to be too. To me, a horse that stops doesn’t love jumping and a horse that loves jumping is a winner.

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Andrea: What is a typical day like for you at Poden Farms?
Emily: I don’t get to be at home very often. I’m at shows almost every week, but even when I am home there’s not really a typical day for me. Every day changes. If all the horses are home then I’ll ride 5 a day. Sometimes the horses are at shows so there aren’t many to ride. I always try to jump them when I get a chance since I’m always away.

Andrea: Many of your interviews talk about how great your relationship is with your trainer, Ben Maher. Any tips for riders when searching for a trainer?
Emily: When my family and I were looking into a new trainer I had an option between a few and my parents asked, “If you could have anyone who would it be?” To this day I couldn’t explain why, but I just had a feeling Ben would be the perfect match. We met with him and talked about how it would work and it’s been great ever since! I don’t think it’s very common to have such a good relationship with your trainer, but I also think it’s why I have done so well since. We really help each other out. If he needs horses, I lend him mine. Then when they come back to me they feel even better than before. I would say the most important thing when looking for a trainer is that your personalities don’t clash. Someone could be the best trainer in the world, but that doesn’t mean they will be the best for you. It’s important to go with your gut feeling.

Andrea: I love when you talk about your experience in 2014 at the Chantilly GCT Grand Prix and how it was the defining moment in your decision to do this big time. You mention that your parents were immediately supportive and the next day your father was taking steps to make your dream a reality. Can you share what that was?
Emily: When I told my dad that I wanted to do this as my career he immediately set out to find out what had to be done to make this happen. My dad and I have very all or nothing personalities. Very soon after I had told him this was my dream we had amazing facilities being built on our property. I think if I left things to my dad I would have about 100 horses. My mom is also very supportive but just in a different way. She isn’t as involved with the horses as my dad is, which is nice to have both sides.

Andrea: You say your riding style is bold and that you love the Jump Off. When you are walking the course, what is your Jump Off strategy?
Emily: When I walk the course I try to think of all the possible problems or changes that could occur. Okay, sure you could come up with an exact plan that you need to execute with your horse, but at the end of the day it’s very unlikely everything will go perfectly. Ben and I will always come up with an original plan but before I go into the ring he makes a point to remind me to just ride and have fun. I think I like jump offs so much because I have to trust myself and my riding ability to figure out whatever happens in the ring. Ben and I are probably some of the most competitive people you will meet. We are a little deadly when one of us is in the jump off!

Andrea: Do you ever gallop up to one of those CSI5* fences and think “holy crap, this is huge?” Do you have any fear?
Emily: I have walked the course and thought this is really big or I have been watching and seen people crash repeatedly and think “this must be hard if people are struggling so much.” Usually this makes me ride better. I always do better under pressure. I never feel scared or nervous. I only really get anxious to win or do well. Once I get on my horse everything goes away and I just do what I can to go clear.

Andrea: If you could tell your horse one thing before you enter the show arena, what would it be?
Emily: I actually do tell my horse one thing every time before I go into the ring. Right before we walk in I always give them a pat and say, “Let’s do this.” My horses and I are a team. It’s important to me that they trust me in and out of the ring, so I always say a little something to them before we jump.

Andrea: What is your riding must-have? Something you think everyone should own?
Emily: I definitely HAVE to have my OnTyte magnetic stirrups and boots with me at all times when I’m showing. I have 5 pairs of boots with OnTyte magnets in them just to make sure I’m never without them. I feel so much safer and secure in the saddle than with regular stirrups. It gives me an extra sense of security knowing I won’t lose my stirrup half way around the arena.

Thank you so much, Emily, for chatting with me! Looking forward to chatting again before you leave for 2020 Tokyo!

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Dreaming & Scheming with Kristy Lake: the Marketing Ninja of Social Media.

Dreaming & Scheming with Kristy Lake: the Marketing Ninja of Social Media.

Kristy first popped up on my radar when she owned the Canadian store, Dapple Gray, the cutest horse + hound + home boutique in all the world.  Why was I, a mere North Carolinian, following a tack store in Canada so closely? Because Kristy is a marketing ninja and her well-staged pictures and witty posts on Facebook told me to. Her savvy use of social media single-handedly transformed the equestrian retail scene and introduced a lot of us to unfamiliar, smaller brands that are well-known, favorites today.  Phyliss Stein, My Barn Child, Black Knight and SpicedEq to name just a few.

Kristy no longer owns Dapple Gray, but that doesn’t mean you aren’t seeing her social media posting. She owns Hold Your Horses Media, a company that runs social media accounts for 15 top equestrian companies. It is pretty hush-hush who her clients are, but to help put it in perspective, it is no secret that she was the genius behind the Ogilvy half-pad social marketing campaign.  You might recall that Ogilvy’s social media account seemingly came out of nowhere a few years ago and immediately people were rushing to purchase a pad in their favorite color.

In April 2016, she created her own brand of boot socks and launched Dreamers & Schemers Boot Socks. Yep, boot socks. And guess what? Within weeks, everyone wanted them. And by everyone, I mean EVERYONE. Myself included! D&S quickly had a cult following on Instagram, and today, only a year later, they have over 17,000 dedicated, sock-obsessed followers. Through my ownership of Pony Glam, I occasionally get to electronically “bump” into Kristy, and I try to soak it all in and hope that some sort of digital osmosis occurs. Recently, she was gracious enough to take some questions and send me some socks. I took it!

Andrea: Let’s get the important one out-of-the-way. Ninja stars or nunchucks?
KL: Hmmm…Nunchucks. I feel like when you asked it, I had a little bit of an immediate pull towards nunchucks.

Andrea: Why socks? Of all things, how did you sense that we equestrians secretly needed cooler socks?
KL: At Dapple Gray, I had a small mobile trailer that I would take with me to the horse shows. I saw that a lot of my sales were smaller items. It seemed like kids were coming to the mobile trailer with $20-$40 and buying items that were in that price range. My background is in action sports, and because of that I have had a lot of exposure to different brands. I started noticing all of these really fun socks outside of the equestrian industry, like Sock It To Me. In fact, I was the first tack shop that I knew of to carry that line and started selling them by the 100’s out of my trailer.  I sold so many that it almost became a sock-mobile! Perhaps it is because socks are really one of the few places you can express yourself at a horse show, especially in the Hunters. So I guess I just really paid attention to my mobile trailer’s demographic and their purchasing habits. Plus, I just love socks…I am a serial sock shopper!

Andrea: Unicorns and donuts on a sock does sound great in my mind, but I am not necessarily sure I would say that out loud. But you did. And you put it on a sock. And the socks sold out. Again, how did you know that others out there shared your quirky sense of humor?
KL:  I am 100% aware that not everyone is going to like you, no matter what you do. It is better to be authentic and be yourself than try to be something you are not. Life is too short. And you know, you are going to eventually find your tribe, people who will embrace you for who you are. Luckily, with D&S, I had a tone and message that people resonated with. So for the most part, I throw it out there and see what works, because if something doesn’t work, it doesn’t crush me, I just pivot and try something else that does.

Andrea: I know this is like asking someone to pick a favorite child or parent, but which pair of socks is your go-to, your favorite?
KL: Every new pair I make is my absolute favorite pair for a hot minute. And then I make a newer pair, and that one is the best. So I suppose I don’t really have a true favorite. I have some that are not my favorite on the website, and occasionally those turn out to be my big sellers. Sometimes I get surprised by what people like!

Andrea: On a serious note (I can be serious sometimes), what is the best piece of advice anyone has ever given you?
KL: I haven’t exactly had a mentor, yet. I have kinda been flying by the seat of my pants, and as I have been going I have luckily collected a really amazing support network and an amazing group of entrepreneur friends that really question me and highlight the pro/cons of my ideas.

Andrea: Okay back to not being serious (shocker), what are the chances that Chloe can be your future sock inspiration? She’d really like a sock named after her. She (thinks) she deserves it…
KL: Uhh, yes! That can totally happen. Chloe should start putting a mood board together and we can make something happen for her.

Thanks so much Kristy for sharing your time and being a good sport. Until our next electronic bump…or Chloe’s new sock line! 🙂 xoxo

Check out the sock photo shoot BELOW! Pictures shot by SHANNEN SMYTH PHOTOGRAPGHY at Charlottetowne Stable.

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And we did it!

And we did it!

Chloe got her way! After years of threatening to launch Horse Glam, she did it! Join us as we bring you equestrian product reviews, entrepreneur interviews, style inspiration, life hacks and pretty pictures. And so much more! Sign up to get our posts via email today and tell all your friends you knew about HG first!

Photographer: Shannen Smyth
Location: Charlottetowne Stable

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