Life Between The Ears

Life Between The Ears

You know you have done it. Whether it was while cooling your horse out, strolling around the showgrounds or simply during a leisurely trail-ride, you have slipped out your cellphone, aimed right between alert and forward turned ears, and taken that oddly satisfying shot. Kristine Dahms discovered she wasn’t alone in this habit when she started posting her personal between the ear pictures on her Facebook account. Friends began posting their own similar pictures on her page, and she soon started noticing ear pictures from all over. Kristine decided to create a dedicated account for these pictures in 2011, appropriately calling it “Life Between The Ears” and using the same hashtag. Suddenly,  she had a movement on her hands as people from all over the world started uploading with their own #lifebetweentheears images. Today, her Instagram following is near 36,000 and she has successfully combined her graphic design background with Life Between The Ears (LBTE), creating a line of paper goods, gifts and accessories featuring the most popular images captured between the ears. Kristine lives with her husband on Maury Island in the state of Washington. Together they live on a small farm with two horses, two goats, two dogs, two cats, and one chicken.

HG: Do you recall the first image you posted with the hashtag that started it all?

KD:  Not specifically, but I’m sure it was from one of my hacks out in our local woods, or neighborhood, as we’d frequently stop by and say hello to our neighbors and get a carrot or apple.

HG: Today, how many of the images posted are your own and what percentage are from your world-wide fans?

KD:  I started by posting only my own photos, and still occasionally post my own here or there if they’re good enough. Now 99% of the photos on LBTE feature other people’s photos from around the world. That’s the fun part—seeing photos from every corner of the world.

HG: What is your favorite LBTE shot you have personally taken? Why?

KD: My favorite personal photo is one on my Welsh cob, Wyn, taken at Maury Island Natural Area, overlooking Puget Sound in the fall.  The light is spectacular that time of year and the clouds dance over the water. I’m lucky to live across the road from a 235 acre public park. I was part of a group called Preserve Our Islands that fought for over 10 years to save this piece of land and shoreline from an international mining operation. Truly a David vs. Goliath fight and we were fortunate to have the perfect storm, and win. Amazing group of people. Epic story. Not a day goes by that I’m not grateful I get to live and ride here.  To read more about this story click HERE.

Kristine Dahms Maury Island, overlooking Puget Sound AKA LBTE Headquarters; IG Handle: @LifeBetweenTheEars

HG: What is the most surprising location you have received an image from?

KD: So many are surprising, but a few of the most unexpected shots I’ve received were from: The Faroe Islands (featured in my latest collection of cards, No. 3), in the middle of the street in Monaco for the Longines Global Champions Tour; one of Ben Atkinson’s horses in a full suit of armor, working on the television set of “Victoria”; and more recently, one from New York City in front of St. Patrick’s Cathedral.

HG: What is the key to making a great LBTE shot? Can you give me some pointers so that maybe one day Chloe’s ears can be featured? 🙂

KD: Funny you should ask because I’ve written a blog post for Equitrekking about that a few years ago. To summarize: 1. Take a million shots in order to get one good one; 2. Use treats to help train your horse to be patient; 3. The closer to your subject the better; 4. Morning or evening light is the best; and 5. Don’t be afraid to use editing tools.

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Ben Atkinson
Atkinson Action Horses, UK, on set.
IG handle: @ben_actionhorses

HG: Why do you think people are so moved to take these pictures? I don’t think there is an equestrian alive who has not done so.

KD: I can’t speak for anybody else, but I like being able to share the beautiful place that I am fortunate enough to call my home. I’m a graphic designer and my husband is a commercial photographer, so we love photos, needless to say. I think we all enter our own little world of escapism when we ride, and people want to remember and share that feeling.

HG: If you could get any shot from a famous set of ears, whose ears would they be?

KD: A tough question, but I’d love to receive a photo from a performance or even practice ride at the Spanish Riding School in Vienna, chandelier and all. That would be fabulous.

HG: What do you hope to do next with LBTE?

KD: I have tons of ideas in the works for LBTE projects, but it’s still my side gig. My graphic design business, Twist Design, is my main focus that pays the bills, but I keep carving out as much time as I can for LBTE. It’s truly a labor of love. I also plan to be a bit more active with the sister page, Life Between The Rears, which features photos from carriage, driving, and sleigh views.

Thanks again to Kristine for chatting. I look forward to practicing my ear shots so that maybe one day Chloe can be featured! Anyone that joins LBTE mailing list will receive 
a free LBTE card. Click here!

Featured Image above Photo Credit: Saksun, The Faroe Islands; Beinta Jógvandsdóttir; IG Handle: @beintajo.
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IG handle: @mershykisses / Gabriela Mershad
Longines Global Championship Tour,
Monaco.
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St. Patrick’s Cathedral, NYC
Jackie Rappel
IG handle: @jackjack.8

The Styled Equestrian

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Somehow all the stars aligned and we were able to land a Horse Glam Quickfire Style Interview with Jennifer Sims from The Styled Equestrian! To me, Jennifer is THE equestrian blogger (aka, GOALS), and the one that really pioneered the way for the rest of us.  A former professional model for over 12 years with brands such as Levi’s, Macy’s and Vans, Jennifer successfully combined her experience in fashion and photography with her passion for horses. Today she lives with her family in Seattle, WA and plans to ride in as many countries as possible in 2018. So if you are planning an equestrian vacation this year, be sure to check in with her new social media, EqGlobeTrotter, for fabulous (and stylish) ideas.

HG: Must-have color for Winter 2018?
JS: Shades of Burgundy, Mulberry and Henna.

HG: Red Lips or Nude lips?
JS: Usually Nude, unless I’m feeling fancy.

HG: Favorite vacation spot?
JS: Mexico.

HG: Date night handbag?
JS: Tucker Tweed or Adi Kissilivech.

HG: Item you never leave the house without (excluding cell phone)?
JS: Chapstick.

HG: Beauty secret?
JS: Cetaphil facial cleanser, Aveeno face lotion.

HG: Favorite color schooling breech?
JS: Navy or Burgundy.

HG: Heels, booties or Flats?
JS: Booties all the way!

HG: White or grey?
JS: Grey.

HG: Favorite TV Show, when you have time!
JS: Curb Your Enthusiasm.

HG: Least favorite fashion trend in the horse world?
JS: Snapchat filters!! Ugh! No more!

HG: Equestrian trend you are looking forward to trying out?
JS: Snake skin leggings, but stay tuned to my Instagram to find out who the brand is 🙂

Thank you Jen!!! It was fun picking your brain!! 🙂

Jasper the Friendly Mini

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I present to you, Jasper the Friendly Mini! Chances are you have seen multiple images of this little fella on Instagram. After all, he has nearly 14,000 followers and a million selfies. I wasn’t sure what the hype was about – I mean sure he is kinda cute for a vertically challenged pony but once I got to know him via email, it turns out he is spunky and sassy and everything I like in a friend. Get to know him, too, below:

HG: Favorite treat?
Jasper: Waffles and nuggets.

HG: Favorite thing to do?
Jasper: Impress the ladies, and plot the revenge of my enemies… usually followed by a snack and nap (all in that exact order).

HG: Does your brother, Wallace, ever get annoying, and if so, what do you do? All my pasturemates are annoying and I bite them, kick them and chase them from the water trough but they keep showing up every day regardless.
Jasper: That fuzzy punk is the most annoying mosquito I’ve ever met… He steals half of my snacks and my mom keeps giving him attention no matter how much I try to just push myself in her space when she’s with him. I’ve tried chasing him away and biting him but now he just fights back!! The nerve… Although I do like when he scratches my withers… but don’t tell anyone.

HG: You are so lucky no one is ever riding you. Do you have any tips on how you accomplished this feat?
Jasper: When my mom tries to make me do something I don’t want to do I just fall to the ground and start rolling. They can’t force you do anything if they can’t get you on your feet!

HG: Biggest fear? Currently I am worried about monsters that are in the woods, but this fear usually only occurs when someone is riding me.
Jasper: Great big stallions like myself don’t fear anything… except for a flock of geese flying too closely… geese are the devil. 

HG: How do you use your height disability to your advantage?
Jasper: The closer you are to the ground, the easier it is to find snacks that the humans drop. Plus, I can bite all of the big horses’ ankles and laugh at them when they fall and if that doesn’t work, they don’t expect it when you jump up for their jugular. 

HG: What color would you say you are?
Jasper: A leopard unicorn of course.

HG: What do you look for in a girlfriend? Have you heard of Horse Tinder? Donny (from The East Coast Equestrian) and I started that last year.
Jasper: This stallion isn’t really a one mare kind of guy… I like to keep my options open for all of the lovely fillies, but I could probably get on board with this dating app. My dream girl would be taller than me so she can help me reach the things I can’t, beautiful long mane and tail because that’s just goals, boss mare because every stallion needs a girl who will fight for him, and must share all snacks with me. Oh and she must love tiny men.

HG: Best joke you ever played?
Jasper: One time my silly mom made the mistake of letting me go while hand grazing me after a bath. I figured I could dry off faster if I went galloping around the entire farm, especially through all of the bridle paths on the busy road.. she was not so happy about chasing after me I guess. Not my problem her legs can’t keep up.

HG: Favorite TV show?
Jasper: I really like the show Game of Thrones.. but if Daenerys Targaryen wants a real stallion, she should come talk to me.

Special thanks to Jasper’s minion, Kirsty, for letting him use her computer. Over a year ago, after years of leasing horses, Kirsty decided that she was going to purchase her very first horse. For whatever reason (she still has no idea!) she decided that she was going to purchase the smallest horse she could find.  She found Jasper’s breeder online and she picked out the spunkiest foal she had! After seeing a video of baby Jasper rearing on his mom, trying to cause some mischief, she put the deposit on him that very day. Jasper has been the same spunky, mischievous bundle of joy ever since and Kirsty shares his story with all of us via her (his) Instagram account at Jasper.thefriendlymini

xoxo Chloe, the friendly horse.

The Young and The Restless

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Tracey Bregman has been a mega-star on CBS’s hit daytime show The Young & The Restless for an impressive 35 years. Hard to believe since she looks like she isn’t a day over 30 years old. In my pre-interview research I discovered that Tracey and I had two big things in common: we are twice over re-riders and we fully believe in natural horsemanship. So basically we should be best friends and she should give me all her beauty secrets, specifically the whole looking like a non-aging supermodel secret. Okay, maybe we aren’t there yet, but she was nice enough to humor me and answer some of my questions.

Like most equestrians, Tracey got her start as a little girl and fell in love instantly with the sport. Unlike most little girls, however, Tracey began working in middle school on the set of Days of Our Lives and had to put her equestrian endeavors on hold to focus on her career and school. Fast forward more than a decade later, throw in a Daytime Emmy and two children of her own, and Tracey found herself back in the saddle. This time, she switched riding disciplines and took up dressage. However, when her young trainer was killed in a riding accident, Tracey was understandably shaken and she took a second hiatus from the sport. It wasn’t until 2013 when Tracey pushed the fear aside and allowed horses back into her life. Her son, Austin, had returned home on a break from college and simply said, “I want to learn dressage and I want you to do it with me. It’s time for you to get over what happened.” Soon, with the support and company of her son, Tracey was back doing what she loved.

HG: Like you, I have taken two breaks from riding, totaling over 12 years when combined. I am actually doing a fun online diary of my riding “comeback” this time, mainly to hold myself accountable. Do you have any tips on how to stay positive? 
TB: I wish I had tips. Just take it one day at a time and don’t push yourself.

HG: You have mentioned how your horse, Ovi (short for Standing Ovation) chose you. I totally believe in that, and feel very similar about Chloe, but could you share with me your experience?
TB: My trainer sent me his picture saying she was going to see this horse. Well, he literally took my breath away and of course, I had to go see him too. I remember when we drove up and saw him. My heart skipped a beat. He healed me. Now, if anyone has had a scary experience on a horse, I let them ride him and everyone heals. He is a very special soul.

HG: I love that you are a fan of Buck Brannaman and natural horsemanship.  You can learn so much about yourself, or what mental blocks you have, by how your horse responds to you or behaves.  For instance, Chloe recently reminded me to leave my work problems at work. What is the most important thing Ovi has taught you?
TB: I call Ovi my yoga, my zen. He clears my mind. I will tell you, whatever I am dealing with in my life comes up in my riding. I find it fascinating that somehow our horses can sense what’s going on and helps us move forward and push through.

HG: I am going to assume that you cannot have played Lauren Fenmore on Y&R all these years and have not been influenced by her fashionista ways! Can you share some of your favorite dressage brands for everyday riding or lessons? What is your typical barn attire like?
TB: Everything I wear is from Halter Ego. Love the name! Her Instagram is @shophalterego. I’m in breeches and boots all the time and go everywhere in them so I want them to fit perfectly and look great

HG: Dressage is pretty conservative in the show ring. Is there anything you wear that may skirt the rules a bit? 🙂
TB: Yes. I have been known to wear Chrome Hearts tank tops with my breeches. Ha!

HG: I have read that the hours on set for tv shows are demanding. This, combined with being a mom, must leave you exhausted. How do you balance riding with the rest of your life?
TB: I look at riding as my form of exercise, so I’m at the barn four days a week. Sometimes more, or if I’m traveling or shooting a little less, but I have three horses now and one on the way!

HG: Do you have any riding goals for 2018?
TB: When I have been asked, I have said I wouldn’t compete, but that I would think of doing an exhibition. I have a new horse, Art Nouveau, that may make me do more than I’ve said!

HG: Okay, seriously, can you share any beauty secrets?
TB: You are so sweet. I wear all lead-free, cruelty-free products.

HG: What are the chances we will see Lauren on a horse? I think Ovi wants to make his Y&R screen debut.
TB: Wouldn’t that be fun!

So, in summary, Tracey Bregman and I are best friends and she said her beauty secret is to own 4 horses. 🙂 Thanks so much Tracey for being a good sport. Lauren Fenmore forever! xoxo

Life Equestrian is Equestrian Life

Life Equestrian is Equestrian Life

Helen is a fellow equestrian blogger that I enjoy following. Her account is Life Equestrian and she is based out of Los Angeles. She is tall, blonde and beautiful, of course, but don’t let that intimidate you. She is very friendly and has been nothing but welcoming to me and Horse Glam. Her style is easy, breezy and I think everyone can relate to that.

Helen is an executive for FX Networks and with the high demands of the corporate world, finding time for horses can be challenging. Luckily she has found a balance that works for her; riding 3 days a week with a horse show every few weeks. She says that her time at the barn is her zen, providing her with clarity and a sense of accomplishment. She always leaves the barn feeling re-energized and ready to conquer her dreams.

So happy to have her partake in a HG Quickfire Style Interview!

HG: Favorite apparel color for Winter 2018?
Helen: I love black down jackets with a silver vest, so I would say that my go to is Black and Silver.

HG: Must-have warm weather riding jacket?
Helen: JOTT Seda vest is my favorite riding jacket. It’s the perfect warmth for your pre-ride and is easy to take off in the ring. The light weight nature of the vest makes it easy to store and stuff in small places. It’s very versatile and easily cleaned making it my favorite “go-to” for riding in warm weather. 

HG: Show coat: Green or Navy or black?
Helen: Depending on horse color, I always lean towards Navy. I feel like it gives a polished, yet classic look in the Hunter Ring.

HG: Favorite piece of jewelry for everyday?
Helen: I love layering bracelets from “Half Full LA“. They are hand-made and so fun to add to any outfit. Being that they are made of high quality materials (gold, conflict free diamond, etc) they are super durable so I wear them all the time, from riding to the shower.

HE: Heels or flats on Friday night?
Helen: Heels, boot heels that is! Rag and Bone booties are my “go-to”. They are so comfortable and provide just enough heel to dress up an outfit.

HG: Favorite horse show food?
Helen: Breakfast Sandwiches, as a kid I always remember the hot steamy sandwich that I would devour after my ride. Oh ya, only after my ride. I’m not one to fill my tummy before heading into the show ring.

HG: Messy bun or baseball hat?
Helen: I would have to say messy bun, only because I don’t usually have a baseball cap handy.

HG: Snow or sand?
Helen: Sand, 100%. I grew up in Canada with the chilling arctic weather so I feel like I have done my time with snow…it’s all beach for me!

HG: Plaids or Florals?
Helen: I love plaids but a nice floral can be a fun print. Keeping the Hunter’esk feel I do always lean towards a beautiful navy plaid for my horse gear and attire.

HG: Bomber or Blazer?
Helen: Bomber when choosing between bomber or blazer but my “go-to” jacket is a black leather motto jacket. It’s just bad ass enough that no one messes with me 😉

HG: Go to nail polish?
Helen: Essie Pretty in Pink….it’s a light classic pink that brings a natural look to both my toes and hands. I sometimes swap up for a fun coral or grey tone, but mostly stick to my fav light pink by Essie.

Thanks so much Helen! xoxo

Don’t let them tame you

Don’t let them tame you

“Don’t let them tame you” is a simple phrase, but if you ask 10 different people what that phrase means to them, you’ll get 10 varying answers. Each day I have a different reaction myself but perhaps this is what makes those 5 words so enchanting. Sometimes, it stirs in me motivation. Sometimes, determination or grit. Sometimes, it reminds me to be true to myself. Other times I see it as playful, and I fondly think of my headstrong mare, Chloe.  One thing is for sure, when I look down at my AtelierCG bracelet or matching ring I get instantaneous good vibes. And who isn’t all about good vibes?

I love everything about this set. I love the gold with the black. I love that the engraving isn’t flashy, but you know it is there. I love how even though the bracelet is elegant, it feels substantial. I love how the bracelet can easily be stacked with other pieces, but it is strong enough to hold its own solo on your wrist. I love that the ring is classic and is all you need on your fingers. It also fits under riding gloves and can be worn to the barn without issue, which is great when you are heading straight to the barn from your job or school.  Clearly, I was pretty much obsessed with this matching pair from the get go. However, when the owner, Cindy, shared with me her deeply personal story, I ended up loving the pieces even more. Cindy is so inviting that I soon felt comfortable enough to ask her why she came up with the inscription and brand motto, “Don’t let them tame you”. She laughed warmly and told me “to grab a glass of wine”. She wasn’t exaggerating. Seriously, go grab a bottle.

 

Before there was AtelierCG, Cindy and her husband owned a company together, where Cindy did all the design work. Unfortunately, their relationship fell apart and they separated. Unable to continue working with her husband, Cindy walked away from their company and her financial security.  She moved into a new place with her two small children and because she needed help with the rent, took on a roommate.  The rest of her family lives in Europe so Cindy was very much alone, wondering what she was going to do next to make ends meet.  For so long Cindy had felt like she had lost herself and her unhappiness was draining. Now, she had the additional anxiety of supporting herself and children. She knew she had to pick up the pieces and move forward. She made big plans to launch her own equestrian inspired luxury company where she would be the sole owner and her own boss, and have total artistic freedom.  However, the stress and crippling anxiety of her emotional, personal and financial situation triggered related health issues and, on the way to her design factory, she suffered a stroke. Doctors were unsure if the stroke was a result of a pre-existing heart condition or the enormous stress she was under, and they prescribed Cindy an anti-depressant. Suddenly she began to have seizures and she was prescribed more medicine to help prevent those. The seizures subsided but the combination of the two medicines made Cindy literally feel crazy. She was in a mental fog. She became “numb” and felt like “she needed a break”. This feeling of “needing a break” translated into two suicide attempts, with the last one landing her in a forced 72 hour lock down in a psychiatric ward. To hear Cindy describe her experience there is truly a scene from a movie.  She began to write the following notes to herself, repeatedly, “Stay strong, don’t let them tame you. Stay strong, don’t let them tame you”. When she was released from the psych ward, her medications were immediately reviewed.  The particular combination of medications had a history of creating mental health issues and she was taken off the seizure medicine immediately and weened off the anti-depressant. Once off the medicines, she felt normal and began the process to get her life back… and her kids. After the psych ward incident her husband received temporary custody of their children. With this final blow to her world, Cindy felt like she had finally lost everything. Feeling sorry for herself was never an option, she couldn’t afford it and it wouldn’t bring her kids back. Instead, the feeling of utter loss without her kids drove her forward. Cindy channeled all her hurt, anger and fear into her work and she passionately launched AtelierCG in 2016. Today AtelierCG is carried in over 25 retail stores and Cindy shares joint custody of her kids, who remain her greatest source of inspiration.

I asked her what those 5 words mean to her today. She paused and said, “I think I would want the message to be to never give up. Bad times happen to everyone, but bad minutes do not equal a bad life.” Saying there was nothing easy about her journey is an understatement. I cannot begin to imagine what it felt like to be so alone, broke and broken, with two kids you are fighting for and battling major health issues. Cindy inspires me because she never lost sight of what she needed to do. She dug deep, and then even deeper, and she survived. She would not be tamed. xx, HG

Ring/Bracelet set comes in other color options if you do not love gold like I do and they can be purchased separately, but it is much more price efficient to take advantage of the set. SEE HERE.

The gorgeous necklace I am wearing is adjustable, black leather with a gold horse bit pendant. HIGHLY recommend it, as it is easily dressed up or down. Leather and gold…it does not get more equestrian. SEE HERE.

Cindy and her family. PC: SimpleeFocused.
Cindy and her family. PC: SimpleeFocused.

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AeroEquine: The next generation of Tack Trunks has landed.

AeroEquine: The next generation of Tack Trunks has landed.

When I first read about AeroEquine’s arrival on the tack trunk scene, I was pretty intrigued. Like many, I’ve had my wooden tack trunk from Phoenix West for over 20 years. It still has my maiden name on it, it is covered in vinyl colors worthy of a 12 year old’s taste and it looks like a 100 lb bottomless box for unorganized equestrian gadgets. Tack trunks have been on the barn aisle scene forever and they haven’t changed at all…until now. AeroEquine has created a line of modern tack trunks that weigh substantially less and are thoughtfully designed for the wannabe organized equestrian.

HG: Can you share more behind the personal story which sparked the idea for AeroEquine. When did you realize you were truly onto something?

GE: My husband, Brian, works with his brother at Edwards Interiors and they manufacture a lot of aircraft parts for Gulfstream. He has access to the latest and greatest substrates available on the market. When he met me, he had absolutely no horse experience, which we all know can be quite a culture shock! I had a hideously beat up/heavy trunk from Phoenix West. One Christmas a few years ago, he re-wrapped the vinyl on it with my farms colors. It worked fabulously (for me a least!) until I became super busy last winter with my two young jumpers hauling to shows almost every week. He of course was assisting me loading and unloading the trailer. One particular show after a few hours of unloading, set up, and schooling, we went out for dinner. He said “You know babe, your trunk is SO ugly and heavy…. what do you think if I just made you a completely new one out of some aircraft material at our shop?” Of course I wasn’t going to turn him down. A few weeks later he came home with a clean-lined tack trunk, that he could easily lift by himself. To be honest the craftsmanship surprised me so much I said you know, I think these things would sell like CRAZY…. I showed a few of my clients here at the farm and they said they wanted to be our first customers. It’s been a whirlwind since then!

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HG: AeroEquine trunks weigh only 40lbs, roughly half the weight of traditional wooden trunks, which makes all the difference at the end of a long show week. What are some of the other major differences between AeroEquine’s basicBox and the traditional wooden box that is sitting in front of most stalls today? I personally love the organizational compartments, convenient catch-all mesh pocket, cork board insert, complimentary grooming tote AND bit box…did I miss anything?!

GE: We have now started spraying the interior of the boxes and all of the compartments with a truck Bedliner material. It provides extreme durability (I did prototype testing by beating on it with a hammer!) and easy cleanability! The basicBox also has lockable casters on the bottom. We can custom match most paint colors and it adds a beautiful visual texture to the inside of the box. When you walk down our farms aisle at the show, the basicBoxs have a stunningly simple beauty about them. Clean lines, matte finish, custom logos, and most importantly, every basicBox is crafted by Brian himself (of course after I approve the design and paint colors :)).

HG: So far we have only talked about the basicBox…and there is nothing “basic” about it. However, I am drooling over the techBox. As an equestrian lifestyle blogger and small business owner (Pony Glam), I am always on my phone. I am either taking pictures, emailing orders or doing my social media catchup/homework. In other words, my phone is always dead. The techBox comes with an USB charging port AND bluetooth speakers!! I could simultaneously charge my phone while making Chloe listen to my (amazing) playlists! This is genius! I also saw that there is an ammyBox that is coming soon. Any hints?

GE: I debuted the first techBox at a show in Aiken, South Carolina recently and it was a HIT!!!! Everyone was stopping by to play their favorite song and catch a quick charge. See a snippet from the show below!

 

The ammyBox was the brainchild of one of my amateur clients at the barn…. we are developing a cooling box that will keep your medications, water, cocktails, you name it, the perfect temp within easy reach! Also, I should mention we are doing  a ponyBox, which will be a smaller size of the basicBox for the pony kids at the barn!

HG: In the future, do you see additional products that you want to add to your line or do you think you will focus solely on the trunks for now?

GE: We have a few new products working their way through our design stage. The wallBox is a wall grooming box that we anticipate will weigh around 10-15lbs, compared to traditional wall boxes at 40lbs!  Also, be on the lookout for AeroEquine’s Wing. It is something everyone needs, but that is all I can say about it right now! 😉 I am also a bit of an equestrian fashion nut so I am hoping to be able to launch my own line of clothing sometime in the future, focusing on streamlined sophisticated style.

HG: Any good tips for running a new equestrian business with a spouse?

GE: You definitely have to have a sense of humor. Starting any business is so tough, and so many fail before you even get a chance to reap the benefits. The most important thing to remember is that you get what you put into it. If you truly believe you have a product that will make a huge impact on an industry, you have to put everything you have into it. And another key word is patience. Coca Cola sold 24 bottles their first year in existence. Our first year has been tough, and we don’t expect it to get much easier in the near future but we are firm believers in what we have to offer, and will do everything we can to make it successful!

Thanks so much Genevieve for giving me the scoop on AeroEquine. Best of luck to you and Brian- you have a truly great product and vision for the future! I can’t wait to hear more about the top-secret Wing! xx, HG

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